TripSync aims to simplify group travel planning by addressing the common frustrations of coordinating schedules, finding activities for diverse interests, and managing shared expenses.
Product Designer
Tools Used
5 days (2023)

The Challenge

Traveling with family and friends can be an enriching experience, especially difficult for the designated trip organizer, the person burdened with juggling everyone's preferences and needs.

Design Process

I employed the design thinking process as a framework for my UX study. I began by empathizing with users, researching their needs and pain points. This helped me define a clear problem statement. Brainstorming solutions in the 'Ideate' phase led to prototyping and iterative testing, where user feedback was crucial.

Problem Statement

Traveling with family and friends can be an enriching experience, especially difficult for the designated trip organizer, the person burdened with juggling everyone's preferences and needs.

How Questions

  1. How do groups currently make travel decisions?
  2. How can we identify the most critical bottlenecks in planning?
  3. How can we create personalized activity recommendations that delight groups?
  4. How can we create a seamless communication space for group trip planning?

Research Goals

  1. Explore existing apps and tools used for group trip planning
  2. Understand how groups currently share and discuss their trip ideas.
  3. Investigate how trip decisions get made within groups.
  4. Asses how groups currently find and research activities.
  5. Undercover the strengths and potential of existing tools.

Defining the

User Interviews

I conducted user interviews in order to build empathy with our users and better understand these invitation problems and their impact.

Interview Findings

Problem #1: Miscommunication

Planning a trip with multiple people often involves scattered communication across emails, messaging apps, and texts, leading to important details getting lost in the shuffle, forgotten agreements, and last-minute confusion.

Problem #2: Missed Connections

During the trip, quickly communicating changes in plans becomes very frustrating. This leads to wasted time, missed experiences, and a sense of everyone being "out of sync."

Problem #3: Mid-Trip Crisis

When a flight is canceled or a museum unexpectedly closes, everyone scrambles to find out the same information individually.

Problem: #4: Language Barrier

Travelers often struggle to connect with locals, order food confidently, and understand important signage when language barriers exist.

Designing a

Informed by the interview findings and pain points uncovered in our research, I outlined strategic experience enhancements. To foster holistic, user-centered solutions, I created user flows to illustrate the core user journey. This decision prioritized understanding key interactions before delving into detailed screen designs designs.

Visual Identity

High-fidelity designs

Travel History & Plans

The Trips screen is your travel command center. View upcoming itineraries, revisit past trips, and easily access your saved destinations to fuel your wanderlust.

Real-Time Communication

Integrated chat with group and individual messaging options streamlines communication and decision-making.

Integrated Translation

This advanced feature would enable users to speak in their native language and have it translated into the language of the other person in real-time. It is also available in offline mode for emergencies or when internet access is limited.


This project emphasized the importance of user research in identifying needs. Focusing on users naturally leads to effective solutions. Interviews and surveys offered diverse perspectives, shaping impactful design decisions.

Given more time, conducting additional user interviews would uncover deeper insights. Observing and interviewing users on both website and mobile platforms would enhance understanding of cross-device needs.