PivotPark is a convenient solution addressing the challenge of finding reliable parking in urban areas, a problem often causing frustration and delays.
Product Designer
Tools Used
5 days (2024)

The Challenge

Navigating the parking landscape in a busy city is a major source of stress and wasted time for drivers. The constant struggle to find available spots, especially in high-demand areas, creates uncertainty that leads to significant delays.  This frustration impacts not only individual drivers but also the overall flow of traffic.


I followed the Human-centered design (HCD) process by first conducting user research. After synthesizing inspiring insights from survey and interviews, we defined the problem and jumped right into the ideation phase. From sketches all the way into fidelity prototypes, we gradually created the first version of the application.

Project Goals

Understanding the stress of urban parking, we aimed to deliver a solution focused on convenience and peace of mind.

Meet Alex

User Persona

We have developed a persona for our product and regularly referred to them during the discovery phase. They served as an invaluable tool when we needed to focus on specific user segments.

User Journey

Mapping the Ideal Parking Experience

With the persona in mind, I outlined a typical user journey for our parking app, starting with the initial search for a spot and extending to the post-parking experience.

Usability Tests

Evaluating Mid-Level Prototypes

Our goal for this usability testing was to examine the functionality and user-friendliness of the PivotPark app. We conducted tests with five diverse users, providing them with a set of tasks to complete.

Usability test on Usertesting.com


Based on the key learnings gathered from the usability test, we iterated on the design and upgraded the prototype from mid-fidelity to high-fidelity.

Key Learning #1

When users have tight schedules, they need to know which spots are open at their desired time.

Solution: Tailored Search Criteria

Users can customize their search based on travel-related preferences, ensuring they find parking spaces that align with their specific needs.

Key Learning #2

Users want a clear understanding of parking costs both upfront and throughout the booking process.

Solution: Pricing Transparency

I prioritized pricing transparency by displaying per-hour parking rates directly on each spot's map pin, seamlessly integrating this information into the visual search interface.

Key Learning #4:

I want to book in advance, but the app only seems to show me parking availability for right now.

Solution: QR Code Integration

Upon booking, users receive a unique QR code, enabling them to secure their spot, pre-pay, and enjoy hassle-free garage entry with a simple scan.

Final Designs

The usability testing provided valuable feedback, revealing areas for design improvement. I incorporated these insights into my iterations, resulting in a high-fidelity prototype that better addresses user needs.

Style Guide


Find Parking on the Map

Booking Confirmation screens



Despite being conceptual rather than a functional application, the journey of creating this has been deeply enlightening. This journey, from utilizing research methodologies to deriving conclusions and refining my design based on those, has been truly remarkable!